Athena Simpson
Partner and CMO
YFood
Athena is a partner and CMO at YFood, the largest curated global community of companies and people actively trying to change the future of food. She joined them in their mission to drive innovation in the Food industry using tech in 2016 and has been integral contributor to and leader of the businesses growth. Athena launched and ran her vegan dessert brand, HEAVEN + HELLTHY for 4 years and has over 19 years of working in entertainment sponsorship, licensing, marketing, and events. Her past clients include top global blue chip companies such as Xbox, Microsoft, Ford and Diageo and has worked for the likes of Live Nation, Linkin Park, Guinness World Records, and award winning Youth Marketing Agency, Livity.