Peter Hancock is Chief Executive of Pride of Britain Hotels, a collection of never more than 50 independent luxury hotels around the country. He began in this role in 2000, having previously spent 12 years as Publisher of Johansens guides and was a hotel General Manager in his early career, starting as a waiter in the late 1970s.

Peter is an Honorary Master Innholder, a Fellow of the Institute of Hospitality, a Fellow of the Academy of Food & Wine Service, a Fellow of HOSPA, a Member of the Professional Speaking Association and an Ambassador for the Gold Service Scholarship. He is also a regular contributor to The Caterer magazine.